Some brands are built with strategies.
Others? With passion, bold flavors, and a craving for something unforgettable.

When we created Misalwala, we weren’t just entering the food business. We were starting a flavor revolution — one misal at a time.

Today, what began as a humble outlet with a spicy dream is now a growing franchise with a cult-like following. Here’s how we built it, scaled it, and continue to evolve it — with heart, hustle, and hella heat. 🔥

🌱 The Beginning: Spice, Soul & Street Cred

Misalwala was born out of a simple realization — misal pav is more than a dish in Maharashtra; it’s an emotion.

But for decades, it stayed on the street. We asked ourselves:

What if we brought it to the forefront, gave it a bold identity, and made it franchise-ready — without losing the street soul?

So we launched Misalwala — a brand with unapologetic spice, unapologetic design, and unapologetic pride in our Maharashtrian roots. From the very first outlet, the goal was clear:
Make misal the hero, not just a menu item.

📈 Growth: From Tapri to Trademark

Our growth wasn’t accidental. It came from strategic, local-first, emotion-led marketing.

🔸 Brand Identity That Hits Hard

Red. Bold. Fiery. Fun. We created a visual and verbal identity that felt spicy — even before you took the first bite.

✅ Example:
Catchy slogans like “Zara Sambhalke Kha” and “Tikat Ka Tufan” became crowd favorites — doubling our Instagram engagement within the first 2 months.

🔸 Gamified Marketing

Food isn’t just eaten anymore — it’s experienced.
We launched “How Spicy Are You?” — an in-store challenge where customers rated their spice tolerance, posted reactions, and got featured on our wall.

✅ Result:
Went viral on local foodie pages. Over 3,000 UGC posts in a month. Walk-ins jumped by 42%.

🔸 Franchise Strategy With Heart

We didn’t just sell franchise units — we sold a mission. We empowered local foodies to become entrepreneurs with full backend support, from training to marketing toolkits. ✅ Growth:
From 1 outlet to 30+ across Maharashtra and Gujarat — in under 3 years.

🔄 Trend-Driven Innovation (Without Compromising Soul)

Staying relevant in F&B isn’t just about taste — it’s about timing and trends. Here’s how Misalwala stays fresh:

  • Menu Experiments: We introduced limited-time dishes like Fusion Misal Nachos and Cheesy Misal Bombs — perfect for reels, stories, and the curious palate.
  • Content Creators as Customers: Local influencers were invited to try our spice levels live — turning tastings into viral moments.
  • Digital Loyalty: QR-based rewards and mobile coupons helped us retain regulars and build a Misalwala Army 🔥
  • Festival Drops: “Misal Thali for Gudi Padwa”, “Red Hot Raksha Bandhan Combos” — we leaned into moments that mattered.

💬 What I’ve Learned from Building Misalwala

Managing this brand has taught me more than I ever imagined.

  • Growth thrives on clarity. Knowing exactly what your brand stands for makes decisions faster, simpler, and stronger.
  • Creativity comes from culture. Every spicy campaign we’ve launched worked because it spoke our audience’s language.
  • Consistency isn’t boring — it’s branding. From spice levels to social captions, repeating your essence makes you unforgettable.

🌟 Final Word: Legacy in Every Bite

At its core, Misalwala isn’t just about spice.
It’s about identity, ownership, and fire — both on the plate and in the heart.

To every founder or marketer reading this:

If you can tap into what your audience truly feels, and give it a bold, loud, flavorful voice — your brand won’t just survive. It’ll sizzle.

Here’s to turning street food into streetwear-level fandom.